Custom Strategy

No marketing strategy is the same. Similar things will work and the same approach may be used but each business has a selling point custom to them. 

Results Driven

We focus on result over growth, our goal is to keep you forever!

Dedicated Team

Each product is designed so our specialists can dedicate the necessary time each week to providing a custom strategy, outstanding results & enough to get to know your business.

Marketing Engineers

Our team is always exploring new techniques on our own business and various other websites we have started so we can remain ahead of the curve.

How Your Business Can Implement Digital Marketing

Bring Customers To Your Front Door

Lead generation is all about gaining the interest of potential customers to increase future sales. Lead generation then falls into two categories: Outbound & Inbound  lead generation.

Outbound focuses on things like cold calling & email marketing whilst inbound focuses on things like Search Engine Optimisation & paid ads. 

Both are essential when creating a comprehensive marketing plan. 

Expand Your Digital Footprint & Harness The Power Of Organic Traffic

Search Engine Optimisation is a long term marketing strategy where you harness the power off search engines like Google & Bing and implement the necessary strategies in order to show in the top results.

SEO when implemented will allow a business allow to increase their leads or sales without the scaling costs to generate more leads allowing for a greater ROI or ROAS.

Increase your Online Sales With Digital Marketing

Thanks to Google’s Shopping platform, advertising and growing your e-commerce brand has never been easier. Driven by data made optimisations, Google Shopping allows a business to advertise a specific product and all the important information like a product image, price and shipping cost to a customer.

Unlike Google Search Ads, the customer knows certain information about the product before they click it allowing for better marketing results.

Build Brand Awareness with YouTube & Display Ads

Video Ads & Display ads can be a great pay to build initial brand awareness and develop an audience group for further target marketing. 

This type of marketing aims to be shown to as many people as possible using platforms like YouTube & Google’s Partner Network.

Brand Awareness

Contact us About Your Digital Marketing Strategy!

Businesses We Have Assisted

Book An Audit For Your Website Today!

Contact Us With Any Questions Or For Your Audit


  • E-mail: admin@igeneratedigital.com
  • Phone: +61498387152

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f.a.q.

You have questions. wE have answers.

Some of the top asked Digital Marketing questions our visitors have.

Competitor Analysis

Digital Marketing, also known as online marketing, is a method of marketing where brands connect with potential customers using the internet and other forms of online communication. Digital marketing channels might include not only email, social media and web based advertising like Google Ads & Search Engine Optimisation, but also text and multimedia messages. In essence if a campaign involves digital communication, it is digital marketing. 

Website Analysis

Digital marketing is important because it is a type of marketing that can be easily tracked and monitored. By using various free tools like Google analytics you are able to monitor each interaction a potential customer has with your website and are able to make the right optimisations according to the data you collect at the campaign level or the website level. Because digital marketing offers more extensive data capture methods than your typical marketing methods, you are able to invest more of your money into what works. It also allows you to adapt and drive better overall results for your business.

SE Penalty Analysis & Recovery

A digital marketing agency’s job is to promote your brand in the digital atmosphere. Our job is to take the hassle out of managing your business’s digital marketing campaigns and have built a business, so businesses don’t have to deploy unnecessary resources continually researching strategies & staying up to date on things like platform updates. A marketing agency, will develop, manage and optimise your campaigns so you can focus on delivering your exceptional product or service. 

Keyword Research

There are multiple ways you can start to learn digital marketing, one thing to remember though is that digital marketing is so broad. It is probably better to start small and learn a few high value skills that you’re exceptional at, rather than a bit of everything. The great thing about the internet is the outstanding access we have to information, if you wish to learn digital marketing you can try a few of these steps.

  1. Enrol in a paid digital marketing course that specialises on a topic. 
  2. Read digital marketing books.
  3. Follow a few digital marketing blogs you find are providing relevant information to what your searching for. 
  4. Watch videos on YouTube, learning how to operate each platform will help you learn the fundamentals.
  5. Follow other marketing agencies or influencer so you can see how professionals create engagement.
  6.  Complete the certifications offered by marketing platforms like Facebook & Google.
  7. Try your hands at Freelancing.
  8. Start your own blog or sub reddit, engage in forums and network.
  9. Complete a relevant degree in Marketing.
  10. Starting your career as a sales rep or account manager in a marketing environment is also a great way to learn. 


Keyword Optimisation

A digital marketing strategy is a marketing plan with goals specific to your organisations plan. Your plan might be to generate leads or sales, capture contact details, get more website visitors or building awareness around your brand or product. 

Marketing strategies could be things like:

  1. Pay-Per-Click Marketing (PPC)
  2. Search Engine Optimisations (SEO)
  3. Link Building / Earning
  4. Email Marketing
  5. Social Media Marketing
  6. Video Production
  7. Webinar Production
  8. Infographic Design
  9. Content Marketing
  10. Downloadable Content Offerings
  11. Call To Action Strategy