Increase Your Revenue
Increase Awareness
Get You More Leads
Drive More Traffic
How Your Business Can Implement Digital Marketing
Optimised For Profit
Google Shopping Ads are all about ROAS or return on ad spend. How many dollars do you get back in return for every dollar you spend on marketing? Focusing on that principle and pairing it with a solid strategy, Google Shopping can be the platform you use to scale the sales of your best products.
Using the data we gather from the traffic we generate we can take a magnifying glass and identify where budget is being wasted and make changes so there is no leakage. We can also double our efforts on the products that perform best.
It is a tried and tested method we have implemented in our own E-Commerce brands.
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f.a.q.
You have questions. wE have answers.
Some of the top asked Questions about the Google Ads Platform.
Online advertising allows you to showcase your products or services to people of are directly looking for your product or service. It gives you greater control in who you target which allows for better return on your marketing spend. Marketing online also provides better analytical advantages which allows for faster adjustments to your business and overall marketing strategy.
Google ads give the business the control of what they spend their money on. With Google, you will only be charged when a potential customer clicks on your ad. Because Google only displays your ads to people who are searching for the same keywords that your ads are targeting, this means that all the traffic being directed to your website have already seen what the product you are selling is, or they are searching for a service you clearly advertise.
To start advertising on Google, you first must set up a Google Ads account. Here are a few steps that will help you start advertising on Google.
- Learn the basic terminology of the platform. (keywords, bid, quality score, ad rank, CPC, conversion ect.)
- Connect Google Analytics.
- Setup your account & campaigns in a organises way that works for you.
- Set your budget.
- Pick your keywords and keyword match types.
- Set up your landing page.
- Choose which devices your ads will be displayed on.
- Write your ad copy.
- Launch.
It is best practice not to look on Google what your position is and if they are showing. Search for your ads can increase the amount of impressions they receive and lower the click-through-rate of your campaign and prevent your ad from appearing as often as it should. If you keep looking up your ads without clicks there is a chance you will stop seeing them all together as Google’s system will stop showing you ads it thinks you aren’t interested in.
You can display Google ads on your own website with Google AdSense, you can also promote other affiliated products or services.